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Otsenka Marketingovoy Deyatel'nosti Russian edition
Zinaida Shuklina
Otsenka Marketingovoy Deyatel'nosti Russian edition
Zinaida Shuklina
V prakticheskoy deyatel'nosti kazhdyy marketolog i menedzher po marketingu dolzhen umet' otsenivat' znachenie i effektivnost' marketinga, dlya chego vazhno znat', kakie sushchestvuyut metodiki i v chem osobennosti otsenki effektivnosti marketinga. Otsenka effektivnosti marketingovoy deyatel'nosti nachinaetsya eshche na stadii planirovaniya marketingovykh meropriyatiy. Formirovanie kontseptsiy i strategiy takzhe trebuet otsenki, meropriyatiya po aktivizatsii prodazh i sbytu tovarov, kommunikatsionnye priemy i instrumenty, byudzhet marketinga i reklamy ? vse funktsii, napravlennye na reshenie zadach, dolzhny byt' obosnovany, proanalizirovany i rasschitany. Otsenka ekonomicheskoy effektivnosti marketingovoy deyatel'nosti yavlyaetsya sostavnoy chast'yu kontrolya marketinga. Predlozhennye metodiki pozvolyat studentam uglublenno izuchit' marketing, a spetsialistam ispol'zovat' metody v prakticheskoy rabote dlya optimizatsii zatrat na marketing i dostizhenie polozhitel'nogo rezul'tata v rabote s klientami.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 11, 2014 |
ISBN13 | 9783659265792 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 288 |
Dimensions | 152 × 229 × 17 mm · 426 g |
Language | Russian |