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Marketing V Otraslyakh I Sferakh Deyatel'nosti: Uchebno-metodicheskiy Kompleks Russian edition
Zinaida Shuklina
Marketing V Otraslyakh I Sferakh Deyatel'nosti: Uchebno-metodicheskiy Kompleks Russian edition
Zinaida Shuklina
Uchebnaya distsiplina «Marketing v otraslyakh i sferakh deyatel'nosti» yavlyaetsya samostoyatel'nym kursom, v kotorom raskryvaetsya sovremennye podkhody k organizatsii marketingovoy deyatel'nosti v razlichnykh otraslyakh i sferakh deyatel'nosti. K chislu osnovnykh problem, predstavlyayushchikh interes dlya marketologov, my otnosim sleduyushchie: rol' strategicheskogo i operativnogo marketinga na firme lyuboy sfery deyatel'nosti; opredelenie konkretnykh tseley marketingovykh issledovaniy, iskhodya iz spetsifiki deyatel'nosti firmy; osobennosti udovletvoreniya potrebnostey potentsial'nykh klientov; segmentirovanie rynka, vybor tselevogo segmenta i strategii marketinga; umenie planirovat' marketingovuyu deyatel'nost' firmy; problemy optimizatsii orgstruktury firmy; effektivnoe osushchestvlenie marketingovoy deyatel'nosti firmoy v razlichnykh otraslyakh i sferakh deyatel'nosti.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | August 14, 2012 |
ISBN13 | 9783659216749 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 264 |
Dimensions | 150 × 15 × 225 mm · 390 g |
Language | Russian |