This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

440 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	December 25, 2023
ISBN13	9781529628081
Publishers	Sage Publications Ltd
Pages	416
Dimensions	246 × 189 × 25 mm · 816 g
Language	English

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