This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

440 pages

Media	Books Hardcover Book (Book with hard spine and cover)
Released	December 26, 2023
ISBN13	9781529628074
Publishers	Sage Publications Ltd
Pages	416
Dimensions	195 × 252 × 29 mm · 982 g
Language	English

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