Luxury Brands in Emerging Markets - Glyn Atwal - Books - Palgrave Macmillan - 9781137330529 - March 11, 2014
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Luxury Brands in Emerging Markets

Glyn Atwal

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Luxury Brands in Emerging Markets

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

240 pages, 1 black & white tables, 24 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2014
ISBN13 9781137330529
Publishers Palgrave Macmillan
Genre Aspects (Academic) > Business Aspects
Pages 214
Dimensions 139 × 222 × 18 mm   ·   453 g
Editor Atwal, G.
Editor Bryson, D.
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