The Luxury Market in India: Maharajas to Masses - Glyn Atwal - Books - Palgrave Macmillan - 9780230336728 - August 29, 2012
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The Luxury Market in India: Maharajas to Masses

Glyn Atwal

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The Luxury Market in India: Maharajas to Masses

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

232 pages, 9 figures, 21 colour illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 29, 2012
ISBN13 9780230336728
Publishers Palgrave Macmillan
Pages 217
Dimensions 222 × 170 × 18 mm   ·   400 g
Editor Atwal, G.
Editor Jain, S.
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