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Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
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Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
306 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 6, 1995 |
| ISBN13 | 9780029055052 |
| Publishers | Simon & Schuster Ltd |
| Pages | 306 |
| Dimensions | 152 × 229 × 25 mm · 454 g |
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