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Simulated Test Marketing: Technology for Launching Successful New Products New edition
Kevin J. Clancy
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Simulated Test Marketing: Technology for Launching Successful New Products New edition
Kevin J. Clancy
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what ins
320 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 28, 2002 |
| ISBN13 | 9780739104255 |
| Publishers | Lexington Books |
| Pages | 320 |
| Dimensions | 151 × 230 × 25 mm · 481 g |
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