Critical As Water

South African Pop/Folk star **Jeremy Loops** releases anticipated second album *'Critical As Water'*. He arrived on South Africa's music scene with an unexpected commercial force, debuting at No. 1 on iTunes in 2014 with his debut album, topping radio charts, and quickly developed a cult following in his homeland. An environmentalist and avid traveller, Loops' natural urge to explore unknown physical spaces extended to his music too, and soon he prioritised touring Europe and North America to test how universal his music really is. In 2017 Loops entered studio with **Jake Gosling** (*James Bay, Lady Gaga, Shawn Mendes*) and later that year with **Will Hicks** (*Ed Sheeran, Lilly Allen, Bastille*) to record this follow up album. Featuring the monster tunes 'Waves', 'Freak', 'Rather Have Me Dead' and the fan favourite 'The Shore', the album is a master class in signature guitar licks, vocal turns and ear for melody, with Loops maturing into a sophisticated musician fully prepared to see out his vision of taking his music global.