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Consumers' Perception on Online Repurchase Intention: Perspectives on Key Determinants
Uchenna Cyril Eze
Consumers' Perception on Online Repurchase Intention: Perspectives on Key Determinants
Uchenna Cyril Eze
This book provides a fascinating detail of consumers? online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers? requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers? perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses; the perceptions of consumers on eight key determinants of consumers? online repurchase behaviour, growth opportunities and challenges for online business.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | April 18, 2012 |
ISBN13 | 9783848442690 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 140 |
Dimensions | 150 × 8 × 226 mm · 213 g |
Language | English |
See all of Uchenna Cyril Eze ( e.g. Paperback Book )