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Sozdanie Imidzha: Rezul'taty Empiricheskikh Issledovaniy Russian edition
Tat'yana Byundyugova
Sozdanie Imidzha: Rezul'taty Empiricheskikh Issledovaniy Russian edition
Tat'yana Byundyugova
V monografii rassmotreny sotsial'no-psikhologicheskie komponenty imidzha, ego struktura, funktsii. Opisany modeli sozdaniya personal'nogo imidzha, territorii, organizatsii. Predstavleny rezul'taty empiricheskikh issledovaniy razlichnykh vidov i komponentov imidzha. V rabote proanalizirovany varianty ispol'zovaniya razlichnykh metodov pri otsenke i sozdanii imidzha. Monografiya budet polezna spetsialistam v PR-deyatel'nosti, reklame.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 11, 2012 |
ISBN13 | 9783848413805 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 124 |
Dimensions | 150 × 7 × 225 mm · 190 g |
Language | Russian |
See all of Tat'yana Byundyugova ( e.g. Paperback Book )