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Marketingovye Kommunikatsii: Osobennosti Ispol'zovaniya Na Rynke Truda Russian edition
Ol'ga Akimova
Marketingovye Kommunikatsii: Osobennosti Ispol'zovaniya Na Rynke Truda Russian edition
Ol'ga Akimova
Bespretsedentnye izmeneniya v marketinge i usilenie konkurentsii na rynke zastavlyayut kompanii ne tol'ko sledit' za otlichnym kachestvom i tsenoy tovara, no i osushchestvlyat' poisk effektivnykh sposobov obrashcheniya s potrebitelyami. Vozrastaet rol' marketingovykh kommunikatsiy. Marketingovye kommunikatsii - eto sovokupnost' tekhnologiy, pozvolyayushchikh sdelat' tovar privlekatel'nym dlya tselevoy auditorii i sozdat' tselostnoe vospriyatie o tovare ili usluge, razrabotat' vsemi uznavaemyy brend v ramkakh edinoy idei o ego prednaznachenii. Osobennost'yu knigi yavlyaetsya to, chto problema marketingovykh kommunikatsiy rassmotrena primenitel'no k rynku trudovykh resursov, to est' k takomu ob"ektu issledovaniya, kotoryy s pozitsiy marketinga i marketingovykh kommunikatsiy nedostatochno issledovan. Sformulirovannye v rabote podkhody k opredeleniyu marketingovykh kommunikatsiy mogut byt' primeneny dlya formirovaniya i utochneniya obshchey teorii marketingovykh kommunikatsiy. Razrabotannyy kompleks marketingovykh kommunikatsiy, osnovannyy na marketinge sotrudnichestva, pozvolyaet uporyadochit' potoki marketingovoy informatsii na rynke truda i povysit' rol' posrednicheskogo zvena.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | July 19, 2011 |
ISBN13 | 9783844359053 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 188 |
Dimensions | 150 × 11 × 225 mm · 281 g |
Language | Russian |