Brand Strength: Building and Testing Models Based on Experiential Information - Forschungsgruppe Konsum und Verhalten - Martin Walser - Books - Deutscher Universitats-Verlag - 9783824479597 - January 29, 2004
In case cover and title do not match, the title is correct

Brand Strength: Building and Testing Models Based on Experiential Information - Forschungsgruppe Konsum und Verhalten Softcover reprint of the original 1st ed. 2004 edition

Martin Walser

Price
$ 65.49

Ordered from remote warehouse

Expected delivery Jul 5 - 19

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Brand Strength: Building and Testing Models Based on Experiential Information - Forschungsgruppe Konsum und Verhalten Softcover reprint of the original 1st ed. 2004 edition

Martin G. Walser breaks with the well established "advertising paradigm," which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information," i.e. the consumers' experience with the brand, as a main source of brand strength.

328 pages, 4 black & white illustrations, 26 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 29, 2004
ISBN13 9783824479597
Publishers Deutscher Universitats-Verlag
Pages 309
Dimensions 148 × 210 × 17 mm   ·   390 g
Language German  
Show all

More by Martin Walser

See all of Martin Walser ( e.g. Book , Paperback Book , Hardcover Book , Sewn Spine Book and Bound Book )