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Metafora V Predvybornom Agitatsionnom Diskurse Russian edition
Fedoseev Aleksandr
Metafora V Predvybornom Agitatsionnom Diskurse Russian edition
Fedoseev Aleksandr
Universal'noy i shiroko ispol'zuemoy v massovykh informatsionnykh protsessakh tekhnologiey manipulirovaniya soznaniem yavlyaetsya formirovanie i aktivnoe rasprostranenie obrazov. Eta tekhnologiya zizhdetsya na vozmozhnosti sushchestvovaniya assotsiativnykh svyazey mezhdu obrazom i sootvetstvuyushchey emu potrebnost'yu, ustremleniem, motivatsionnoy ustanovkoy. Odnim iz naibolee rasprostranyennykh sposobov individualizatsii obrazov yavlyaetsya metaforizatsiya. Metaforicheskie edinitsy, orientiruyas' na emotsional'nuyu storonu vospriyatiya chelovekom deystvitel'nosti, yavlyayutsya sredstvom kharakterizatsii i, obladaya sposobnost'yu sozdavat' novye smysly, apelliruyut ne stol'ko k chuvstvu, skol'ko k razumu. Imenno eti svoystva vozvodyat metaforu v rang naibolee deystvennykh yazykovykh sredstv, pozvolyayushchikh preobrazovyvat' nashi znaniya i predstavleniya o predmete mysli.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 6, 2014 |
ISBN13 | 9783659536908 |
Publishers | LAP Lambert Academic Publishing |
Pages | 92 |
Dimensions | 150 × 6 × 225 mm · 145 g |
Language | Russian |
See all of Fedoseev Aleksandr ( e.g. Paperback Book )