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Korporativnyy Portal V Novoy Mediasrede: Klientskie I Imidzhevye Zadachi Russian edition
Vsevolod Grabel'nikov
Korporativnyy Portal V Novoy Mediasrede: Klientskie I Imidzhevye Zadachi Russian edition
Vsevolod Grabel'nikov
V monografii issleduetsya stanovlenie otechestvennykh korporativnykh SMI, rol' internet-zhurnalistiki v razvitii korporativnykh setevykh resursov. Osnovnoe vnimanie udelyaetsya korporativnomu portalu kak glavnomu informatsionnomu resursu kompaniy i korporatsiy v novoy mediasrede. Izuchaetsya mesto portala v sisteme korporativnykh SMI, ego vnutrikorporativnye, klientskie i imidzhevye zadachi. Osobyy aktsent delaetsya na soderzhatel'nykh kharakteristikakh publikatsiy portala, ego zhanrovykh i yazykovykh osobennostyakh, a takzhe na ego vizual'nykh, izobrazitel'no-vyrazitel'nykh, oformitel'skikh storonakh. Empiricheskuyu bazu issledovaniya sostavil kontent korporativnykh portalov vedushchikh chastnykh proizvoditel'nykh kompaniy - Microsoft, TNK-VR, Gazprom-neft', Toshiba; gosudarstvennykh uchrezhdeniy - Rosstata, Sberbanka Rossii, Rostelekoma, Orgkomiteta «Sochi-2014», politicheskikh partiy - «Edinaya Rossiya», KPRF, LDPR, «Spravedlivaya Rossiya», «Yabloko». Dlya studentov fakul'tetov zhurnalistiki universitetov, a takzhe shirokogo kruga chitateley, interesuyushchikhsya tendentsiyami i perspektivami razvitiya korporativnykh SMI v internet-srede.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 6, 2012 |
ISBN13 | 9783659232732 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 248 |
Dimensions | 150 × 14 × 225 mm · 367 g |
Language | Russian |
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