Significance of Reverse Logistics: Analysis of Reverse Logistics in Soft Drink Bottling Industry of Pakistan

This research has based on analysis of reverse logistics in soft drink industry of Pakistan, the reason of picking this industry due to return process of empty bottles. Due to lack of information on reverse flow of logistical activities from point of consumption to point of origin, soft drink manufacturers are bearing high loss due to lack of appropriate framework. In this research I have picked two MNCs from which I have taken secondary data officially from organizational record and primary data by taking in depth interview from representative of these companies, study showed that current practices of reverse logistics in these company is not efficient in terms of managing damages and retrieval process of empty bottles. This research helps us to draw a road map of reverse logistics for soft drink bottling industry, by espouses this road map company can get a competitive edge in industry.