Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains - Matt Johnson - Books - BenBella Books - 9781950665068 - May 19, 2020
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Matt Johnson

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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.

300 pages, Charts and images; Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 19, 2020
ISBN13 9781950665068
Publishers BenBella Books
Pages 288
Dimensions 235 × 160 × 30 mm   ·   476 g
Language English  
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