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Anatomy of a Trend
Henrik Vejlgaard
Anatomy of a Trend
Henrik Vejlgaard
A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting guidelines.
249 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 2, 2012 |
ISBN13 | 9781939235046 |
Publishers | Confetti Publishing |
Pages | 249 |
Dimensions | 154 × 229 × 17 mm · 408 g |
Language | English |
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