Buyology: How Everything We Believe About Why We Buy is Wrong - Martin Lindstrom - Books - Cornerstone - 9781847940131 - May 7, 2009
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Buyology: How Everything We Believe About Why We Buy is Wrong

Martin Lindstrom

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Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.


256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 2009
ISBN13 9781847940131
Publishers Cornerstone
Pages 272
Dimensions 130 × 197 × 17 mm   ·   196 g
Language English  

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