Design for Business: Volume 3

Brief Description:"Design for Business, Vol. 1" is an edited volume that presents the works of a range of inspiring scholars, researchers and professionals on the topic of the role of design as a strategic resource to business. The chapters presented in this book include the latest findings from the research team at Ehrenberg-Bass Institute for Marketing Science whose clients include companies such as Coca-Cola, P&G, Turner Broadcasting, Unilever, General Motors, Kraft, Nielsen, and Leo Burnett; and by Geyer, the international interior design consultancy who works for clients such as Rio Tinto, BHP Billiton, Melbourne Airport, ANZ, Deloitte, Fuji Xerox, and Vodafone. The book also includes the studies of eminent academics such as Dr Robert Crocker, an Oxford-educated design scholar; a leading industry representative such as the former President of ICOGRADA, Russell Kennedy; and corporate consultants such as Bridgette Engeler Newbury, a Strategic Foresight Expert at FutureBrand--brand consultancy whose clients include the likes of Bentley, Cadbury, British Airways, MasterCard, Sydney and London Olympics, Nespresso, NFL, and many others. In addition to this, we have included a transcript from a conversation between the Book Series Editor and Chairman of the Design for Business Research Conference, Dr. Gjoko Muratovski and Dana Arnett, the CEO of the US-based design and branding consultancy VSA Partners. In this exclusive interview, Dana Arnett shares his experience on working for over 30 years with top companies such as IBM, Harley-Davidson, Nike, Converse, GAP, Caterpillar, and General Electric, and explains why research and strategy is important in design and branding. The research in this book was first presented in Melbourne, Australia by agIdeas--one of the largest and most prestigious design programs in the world. Marc Notes: Centred around the research findings of marketing and design consultants whose clients include Coca-Cola, P&G, General Motors, Deloitte, and Vodafone, among many others, 'Design for Business' takes a practical approach to the role of design as a strategic resource to business. Including the studies of eminent academics, graphic designers, and corporate consultants who have worked with Bentley, Cadbury, British Airways, MasterCard, the Sydney and London Olympics, Nespresso, NFL, and many others, this collection assembles reflections from the people who help define the design and branding strategies of some of the most successful companies in the world. Biographical Note: Gjoko Muratovski is head of the Communication Design Department and senior manager of the School of Art and Design at the Auckland University of Technology, where he is also director of the Design for Social Innovation Towards Sustainability Lab.

Contributor Bio:  Muratovski, Gjoko Gjoko Muratovski is head of the Communication Design and Graphics Departments and the Senior Manager of the School of Art and Design at the Auckland University of Technology, where he is also director of the Design for Social Innovation towards Sustainability (DESIS) Lab. He is chairman of the Design for Business: International Research Conference, and editor-in-chief of the "Journal of Design, Business & Society." Muratovski has worked for or collaborated with a wide range of organizations, including Deloitte, Toyota, NASA Johnson Space Center, Yahoo, Greenpeace, and the World Health Organization.