The Catapult Effect

WHAT IS THE NEXT GREAT LEAP FORWARD FOR YOUR BUSINESS AND LIFE?This is a question we must all ask ourselves, in light of the reality and context we live in. It therefore goes without saying that to avoid answering this question is tantamount to failure. It is the inalienable question that determines growth, by defining how to maximise the business opportunities in the market despite courting the attention of countless competitors. The Catapult Effect is an inspiring and mind shifting book with 13 principles of war that can be applied in business to answer this critical question and take the great leap forward towards significance. The 13 principles laid out in this book constitute steps an entrepreneur can take towards establishing a competitive and unassailable strategic position in the market. They are designed for one objective - victory. The Catapult Effect propounds that what an entrepreneur was unable to do before, is now possible with the help of an innovative throwing (growing) mechanism. Nothing is more imperative in these volatile times than the ability to survive in difficult circumstances and ultimately to find the space to thrive. #businessiswar