The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules - Mike Stevens - Books - Kogan Page Ltd - 9781398605428 - May 3, 2022
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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

Mike Stevens

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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2022
ISBN13 9781398605428
Publishers Kogan Page Ltd
Pages 224
Dimensions 234 × 156 × 17 mm   ·   346 g
Language English  
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