Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management - Fotiadis, Thomas (Democritus University of Thrace, Greece.) - Books - Taylor & Francis Ltd - 9781138394490 - March 1, 2022
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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

Fotiadis, Thomas (Democritus University of Thrace, Greece.)

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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

352 pages, 65 Line drawings, black and white; 15 Tables, black and white; 65 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2022
ISBN13 9781138394490
Publishers Taylor & Francis Ltd
Pages 340
Dimensions 172 × 245 × 28 mm   ·   632 g
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