Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.

550 pages, Worked examples or Exercises

Media	Books Paperback Book (Book with soft cover and glued back)
Released	September 16, 2021
ISBN13	9781108701440
Publishers	Cambridge University Press
Pages	588
Dimensions	247 × 191 × 30 mm · 1.27 kg
Language	English

See all of Czinkota, Michael R. (Georgetown University, Washington DC) ( e.g. Hardcover Book and Paperback Book )