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Creating New Markets in the Digital Economy: Value and Worth
Ng, Irene C. L. (University of Warwick)
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Creating New Markets in the Digital Economy: Value and Worth
Ng, Irene C. L. (University of Warwick)
Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
256 pages, 62 b/w illus. 1 table
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 20, 2014 |
| ISBN13 | 9781107049352 |
| Publishers | Cambridge University Press |
| Pages | 260 |
| Dimensions | 153 × 237 × 20 mm · 520 g |
See all of Ng, Irene C. L. (University of Warwick) ( e.g. Paperback Book and Hardcover Book )