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Brands and Branding: Strategy to Build and Nurture Brands
Aggarwal, Ashita (S.P. Jain Institute of Management and Research, Mumbai, India)
Brands and Branding: Strategy to Build and Nurture Brands
Aggarwal, Ashita (S.P. Jain Institute of Management and Research, Mumbai, India)
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
300 pages, 45 Tables, black and white; 11 Line drawings, black and white; 73 Halftones, black and wh
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 6, 2023 |
ISBN13 | 9781032507989 |
Publishers | Taylor & Francis Ltd |
Pages | 296 |
Dimensions | 734 g |