The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication - - Books - Taylor & Francis Ltd - 9781032325217 - May 27, 2024
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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication

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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.

432 pages, 17 Tables, black and white; 18 Line drawings, black and white; 2 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032325217
Publishers Taylor & Francis Ltd
Pages 432
Dimensions 840 g
Editor Brennan, Linda (RMIT University, Australia)
Editor Domegan, Christine
Editor Kubacki, Krzysztof (Auckland University of Technology, New Zealand)
Editor Parker, Lukas