Consumer Behaviour and Digital Transformation - Business and Digital Transformation - Gbadamosi, Ayantunji (University of East London, UK) - Books - Taylor & Francis Ltd - 9781032149769 - March 11, 2024
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Consumer Behaviour and Digital Transformation - Business and Digital Transformation

Gbadamosi, Ayantunji (University of East London, UK)

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Consumer Behaviour and Digital Transformation - Business and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

480 pages, 15 Tables, black and white; 53 Line drawings, black and white; 53 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 11, 2024
ISBN13 9781032149769
Publishers Taylor & Francis Ltd
Pages 364
Dimensions 175 × 245 × 26 mm   ·   672 g
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