Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces - Masaaki Kotabe - Books - Bloomsbury Publishing Plc - 9780899306674 - June 30, 1992
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Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces

Masaaki Kotabe

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Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces

This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 1992
ISBN13 9780899306674
Publishers Bloomsbury Publishing Plc
Pages 256
Dimensions 241 × 164 × 21 mm   ·   542 g
Language English  
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