The Dynamics of Service: Reflections on the Changing Nature of Customer / Provider Interactions - Barbara A. Gutek - Books - John Wiley & Sons Inc - 9780787901011 - July 7, 1995
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The Dynamics of Service: Reflections on the Changing Nature of Customer / Provider Interactions

Barbara A. Gutek

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The Dynamics of Service: Reflections on the Changing Nature of Customer / Provider Interactions

This text takes a close-up look at the changing interaction between people who provide services of all kinds (such as doctors, sales people and housekeepers) and their customers. It analyzes the growing trend to replace service encounters, in which service providers are considered interchangeable.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 1995
ISBN13 9780787901011
Publishers John Wiley & Sons Inc
Pages 336
Dimensions 236 × 161 × 27 mm   ·   678 g
Language English  
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