Services Marketing Management 3rd edition

Peter Mudie

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Services Marketing Management 3rd edition

Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.

280 pages, Approx. 100 illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	March 10, 2006
ISBN13	9780750666749
Publishers	Taylor & Francis Ltd
Pages	280
Dimensions	191 × 246 × 18 mm · 514 g
Language	English