Consuming Television: Television and its Audiences - Mullan, Bob (University of Wales, UK) - Books - John Wiley and Sons Ltd - 9780631202332 - February 27, 1997
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Consuming Television: Television and its Audiences

Mullan, Bob (University of Wales, UK)

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Consuming Television: Television and its Audiences

This course text should encourage students to understand what contemporary audiences are all about. It is based on a recent survey of audiences undertaken by the ITC, and extrapolates from the most recent findings about the future prospects for both terrestrial and satellite/cable broadcasts.

256 pages, 0

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 27, 1997
ISBN13 9780631202332
Publishers John Wiley and Sons Ltd
Pages 256
Dimensions 150 × 250 × 15 mm   ·   652 g
Language English  

See all of Mullan, Bob (University of Wales, UK) ( e.g. Hardcover Book and Paperback Book )