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Demarketing 1st edition
Nigel Bradley
Demarketing 1st edition
Nigel Bradley
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
240 pages, 14 black & white illustrations, 14 black & white tables, 5 black & white halftones, 9 bla
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 21, 2013 |
ISBN13 | 9780415816489 |
Publishers | Taylor & Francis Ltd |
Pages | 240 |
Dimensions | 163 × 231 × 14 mm · 370 g |
Language | English |
Editor | Blythe, Jim (Westminster University, UK) |
Editor | Bradley, Nigel |
See all of Nigel Bradley ( e.g. Hardcover Book and Paperback Book )