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Communicating in Extreme Crises: Lessons from the Edge - Routledge New Directions in PR & Communication Research
Tachkova, Elina R. (Texas A&M University, USA.)
Communicating in Extreme Crises: Lessons from the Edge - Routledge New Directions in PR & Communication Research
Tachkova, Elina R. (Texas A&M University, USA.)
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.
158 pages, 2 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and w
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 25, 2023 |
ISBN13 | 9780367556815 |
Publishers | Taylor & Francis Ltd |
Pages | 158 |
Dimensions | 453 g |
Language | English |