This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

312 pages, 191 Line drawings, black and white; 44 Tables, black and white; 235 Illustrations, black

Media	Books Hardcover Book (Book with hard spine and cover)
Released	November 30, 2020
ISBN13	9780367363222
Publishers	Taylor & Francis Ltd
Pages	280
Dimensions	180 × 251 × 21 mm · 734 g
Language	English
Editor	Haugom, Erik (Inland Norway University of Applied Sciences, Norway)

See all of Haugom, Erik (Inland Norway University of Applied Sciences, Norway) ( e.g. Hardcover Book and Paperback Book )