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Brand Gap, The: Revised Edition 2nd edition
Marty Neumeier
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Brand Gap, The: Revised Edition 2nd edition
Marty Neumeier
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
208 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 25, 2005 |
| ISBN13 | 9780321348104 |
| Publishers | Pearson Education (US) |
| Pages | 208 |
| Dimensions | 203 × 135 × 22 mm · 244 g |
| Language | English |
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