The Ad Men and Women: A Biographical Dictionary of Advertising - Edd C. Applegate - Books - Bloomsbury Publishing Plc - 9780313278013 - April 25, 1994
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The Ad Men and Women: A Biographical Dictionary of Advertising

Edd C. Applegate

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The Ad Men and Women: A Biographical Dictionary of Advertising

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.


420 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 25, 1994
ISBN13 9780313278013
Publishers Bloomsbury Publishing Plc
Pages 424
Dimensions 152 × 229 × 26 mm   ·   784 g
Editor Applegate, Edd

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