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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market
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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market
Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.
248 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 7, 2016 |
| ISBN13 | 9780199374441 |
| Publishers | Oxford University Press Inc |
| Pages | 248 |
| Dimensions | 274 × 165 × 23 mm · 488 g |
| Editor | Markman, Arthur B. (Annabel Irion Worsham Centennial Professor of Psychology and Marketing, Annabel Irion Worsham Centennial Professor of Psychology and Marketing, University of Texas, Austin) |
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