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PR Today: The Authoritative Guide to Public Relations 2nd edition
Morris, Trevor (Richmond University, Harrow)
PR Today: The Authoritative Guide to Public Relations 2nd edition
Morris, Trevor (Richmond University, Harrow)
A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role. New edition includes extended coverage of digital marketing, a stronger theoretical grounding and updated international case studies throughout.
320 pages, 22 tables, 17 line drawings
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 3, 2015 |
ISBN13 | 9781137495686 |
Publishers | Bloomsbury Publishing PLC |
Pages | 320 |
Dimensions | 234 × 180 × 18 mm · 616 g |