Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra - Mack Collier - Books - McGraw-Hill Education - Europe - 9780071806091 - April 16, 2013
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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Mack Collier

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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.

272 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2013
ISBN13 9780071806091
Publishers McGraw-Hill Education - Europe
Pages 224
Dimensions 171 × 232 × 16 mm   ·   300 g

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