Online Multimedia Advertising: Techniques and Technologies - Advances in Multimedia and Interactive Technologies - Xian-sheng Hua - Books - IGI Global - 9781609601898 - March 31, 2011
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Online Multimedia Advertising: Techniques and Technologies - Advances in Multimedia and Interactive Technologies

Xian-sheng Hua

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Online Multimedia Advertising: Techniques and Technologies - Advances in Multimedia and Interactive Technologies

Includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

354 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2011
Original release date 2010
ISBN13 9781609601898
Publishers IGI Global
Pages 350
Dimensions 224 × 290 × 27 mm   ·   1.09 kg
Editor Hua, Xian-Sheng

See all of Xian-sheng Hua ( e.g. Hardcover Book )