Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf - Ralph Berndt - Books - Gabler Verlag - 9783322825407 - January 25, 2012
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Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf Softcover Reprint of the Original 1st 1993 edition

Ralph Berndt

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Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf Softcover Reprint of the Original 1st 1993 edition

1044 pages, black & white illustrations, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 25, 2012
ISBN13 9783322825407
Publishers Gabler Verlag
Pages 1044
Dimensions 170 × 244 × 53 mm   ·   1.67 kg
Language German  
Editor Berndt, Ralph
Editor Hermanns, Arnold
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